You're Kitten Me! White
Choose from one of our four cat ranges
Electrical Contractors
Buy $299+GST worth of Trader product on one invoice from your Wholesaler
and receive a
Free Box of 10
Double Power Points
You're Kitten Me

New 2017 Catalogue


‘The Black Book’ has arrived – Version 2

So many new Products here now and into 2017

Electrical Contractors – Fill out the order form in the footer with your postal address in the comments sections and we will send you a copy straight to your office


Click to view online

We are Back!


GSM Electrical (Australia) –  Home of the ‘Trader’ Brand is Australia’s newest range of Genuine Trade Alternatives of Electrical Accessories and low voltage wiring devices for the Electrical Contractors and Electrical Wholesalers of Australia

South Australian owned and operated by the Gerard Family (the founders of Clipsal under Gerard Industries) we strongly believe in supporting the needs of the electrical trade with the supply of quality, Australian Standard, cost effective products with familiar products in our offer and some of our own innovation through our distribution partners. We don’t operate in the retail and hardware environment selling electrical direct to the consumers and we are 100% committed to the TRADE Channel. We are delighted to be back in the business and looking forward to working with the TRADE in product categories we know and love.

We have been here before with you and it is our passion!

Simon Gerard
With over 100 Years of Family Electrical Tradition – Trader has a range of products for your next residential or commercial project including
Switches & Sockets – (Full Cat Range)
COPP2G Cougar
CHPP2G Cheetah
LEPP2G Leopard
Universal Dimmers – Dimpala 

Works well with many leading Australian LED  downlights

Weatherproof Switches, Sockets & Isolators- Hippo
DIMR Dimpala
HPISW140 Hippo
First Fix Accessories- Hyena
HDMI – Meerkat
MEHDMI1 Meerkat

We built the habit… in the good old days

Change Your Spots
Trader can be ordered throughout the following distribution Partners

MMEM Group (AWM, Borg, Brookvale, EWM, D&W, Haymans, MMEM, P&A, Southern Electrical, TLE )

Lawrence & Hanson (L&H) and Auslec

Independent Groups of Gemcell & Electrolink

and other Independent Electrical Wholesalers

If you cannot access Trader through your wholesaler of choice please contact us directly